A waste management company SWM Environment had paid a courtesy visit to REHDA Melaka to introduce their recycling initiatives to the Branch Committee Members as well to foster closer collaboration between SWM and REHDA Melaka members.
During the discussion, Pn Nurul Liza binti Mohd Najib, the company Manager of Corporate Communications and Government Affairs, briefed attendees on their incentive-based programe called KITARecycle programme for recycling initiative across the three southern states in Malaysia, namely Johor, Melaka and Negeri Sembilan. The proramme is a reward recycling program aims to motivate people to engage in recycling activities and earn reward points, which may then be exchanged for cash via online banking.
SWM is inviting developers in Melaka to collaborate with SWM to become “SWM Strategic Partners” to provide and set up recycling facilities, namely the KITARecycle Drive-Thru Center or rumah KITARecycle in residential areas. With the establishment of recycling facilities, it is expected that the recycling rate of waste materials will significantly increase, reducing the amount of waste entering landfills.